The Porter Tun & Sugar Rooms Case Study
A TWO DAY EXHIBITION GATHERING THE INTERNATIONAL CLEAN BEAUTY COMMUNITY
The Porter Tun played host to the first edition of Clean Beauty Event in London, a vibrant and exciting exhibition around clean beauty innovations.
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What We Did
The beauty industry has undergone a revolution due to the emergence of Clean beauty and it had become essential to educate the community around this concept. The aim of the exhibition was to inspire and connect beauty brands with suppliers and beauty experts to decipher and co-create the clean beauty innovations of tomorrow.
Infopro Digital choose The Brewery for their event as The Porter Tun allows for all the exhibitors to be in one space giving equal status to all suppliers, scientists, journalists and influencers. They also needed a smaller room for the conference, and the Sugar Room, located right next to the Porter Tun, proved to be the perfect addition to the event.
Statistics
Guests
350
Rooms used
2
Day Event
2
How We Did It
Featuring 23 exhibition stands and refreshment stations on the balcony, The Porter Tun served as the primary exhibition room. Throughout the day, the Upper Sugar Room was used as a conference room for 100 guests, arranged in a theatre style set up.
Guests utilised the Lower Sugar Room as a lounge area to network and unwind.
The Food and Drink
Exhibitors Lunch Day 1:
Hot Box:
- Ricotta and spinach gnocchi
- Semi dried tomatoes
- Deep fried sage and burnt butter
- Fried green courgette (V)
Salad:
- Carrot, parsnip and celeriac winter slaw
- Mint, red onion, nigella seeds, curried mayo (V)
Exhibitors Lunch Day 2:
Hot Box:
- Ricotta and spinach gnocchi
- Semi dried tomatoes
- Deep fried sage and burnt butter
- Fried green courgette (V)
Salad:
- Lemon and garlic hummus
- Roasted beetroot
- Dukkha, mint, parsley, feta (V)
The Result
Our dedicated team worked tireless to meticulously execute every detail and ensure that Infopro’s requirements were fully met. The event was a resounding success, and as a result, Clean Beauty hosted a second edition at The Brewery in April 2023!
It was such a pleasure and success to be at the Brewery. I am again confirming that in my very long experience in venues worldwide, none of them were with such a great team.
Sandra Maguarian - Infopro digital
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